Collective Impact
Common agenda
All participants have a shared vision for change that includes a common understanding of the problems and a joint approach to solving the problem through agreed-upon actions.
Shared measurement
Agreement on the ways success will be measured and reported, with a short list of common indicators identified and used across all participating organisations for learning and improvement.
Continuous communication
Frequent and structured open communication across the many players to build trust, assure mutual objectives, and create common motivation.
Mutually reinforcing activities
Engagement of a diverse set of stakeholders, typically across sectors, coordinating a set of differentiated activities through a mutually reinforcing plan of action.
Backbone support
Ongoing support by independent, funded staff dedicated to the initiative, including guiding the initiative’s vision and strategy, supporting aligned activities, establishing shared measurement practices, building public will, advancing policy, and mobilising funding. Backbone staff can all sit within a single organisation, or they can have different roles housed in multiple organisations.
Principles of Collective Impact
Kevin Robbie, CEO United Way facilitating ideas at an ECCQ breakfast meeting