Collective Impact

Common agenda

All participants have a shared vision for change that includes a common understanding of the problems and a joint approach to solving the problem through agreed-upon actions.

Shared measurement

Agreement on the ways success will be measured and reported, with a short list of common indicators identified and used across all participating organisations for learning and improvement.

Continuous communication

Frequent and structured open communication across the many players to build trust, assure mutual objectives, and create common motivation.

Mutually reinforcing activities

Engagement of a diverse set of stakeholders, typically across sectors, coordinating a set of differentiated activities through a mutually reinforcing plan of action.

Backbone support

Ongoing support by independent, funded staff dedicated to the initiative, including guiding the initiative’s vision and strategy, supporting aligned activities, establishing shared measurement practices, building public will, advancing policy, and mobilising funding. Backbone staff can all sit within a single organisation, or they can have different roles housed in multiple organisations.

Principles of Collective Impact

Kevin Robbie, CEO United Way facilitating ideas at an ECCQ breakfast meeting

Focus on program and system strategies

Intentional design with priority placed on equity


Recruit and co-create with cross sector partners

Cultivate leaders with unique system leadership skills


Customise for local context

Include community

Build a culture that fosters relationships, trust and respect across participants

Use data, continuously learn, adapt and improve

We acknowledge Aboriginal and Torres Strait Islander people as the Traditional Owners and Custodians of this country and recognise their connection to land, wind, water and community. We pay our respect to them, their cultures, and to the Elders both past and present.